OUR MISSION
We help pets live healthier and longer
With a selection of 10,000 pet health products, expert advice and commerce intelligence we help customers find solutions to their pet's special needs.
Our brands
VetaPet - Largest channel for pet health needs operating across Nordics and Baltics. 1st pet pharmacy and digital vet clinic in Finland.
Alvar Pet - Own brand for pet wellbeing and the highest ranked brand across Nordics. Majority of revenue subscription-based.
OUR DIFFERENCE
In close collaboration with our partners
- Largest selection of specialty diet brands in the Nordics
- Collaboration with 50% of independent vet clinics
- Partnerships with pharmacists and service providers
UNBROKEN GROWTH TRAJECTORY
Fastest growing pet e-com in Europe
We serve over 100,000 pet households across Nordics and Baltics.
Key figures
CEO Ilari Haataja - with his dog Alvar
Shaping the future of pet health
"We see a unique opportunity to lead the transformation of pet health retail across Europe—bringing together veterinary expertise, curated specialty products, and seamless digital experiences under one platform."
Latest news
Democratizing Pet Nutrition Expertise with AI
We built an AI-powered nutrition assistant on top of five years of proprietary data, 70,000+ reviews, and veterinary-authored feeding guidance. By combining structured expertise with real-world com...
Eläinapteekki: Finland's first pet health focused pharmacy
As a key step in our mission to help pets live healthier and longer, we open an online pharmacy solely focusing on pet health.
Alvar Pet Ltd is now VetaPet Group Ltd
One year since the Alvar and Kivuton merger, we are moving into a company structure that best enables our growth strategy.